We recently brought our product packaging in house and have since been evaluating various improvements we can make to our products from a packaging standpoint. When looking at our current products, one main issue we've had is getting a great seal on our jars. While we have made some big improvements to this issue since doing our own packaging, we still get frustrated customers (rightfully so) when they receive our products and they aren't fully sealed. For this and a few other reasons, we have decided to switch all of KOYAH's packaging from plastic jars to resealable zipper pouches. This will be happening throughout this year.
Our number one concern with our packaging is getting our customer's the absolute highest quality powder possible.
A few issues pouches will resolve when compared to our previous jars:
- Seal - They are much easier to seal and the seal is much more secure.
- Clumping - Our fruit powders have no additives and due their natural sugar content, will naturally get clumpy over time (especially if the customer lives in a humid environments). Our new pouches have a unique fine-powder zipper on them which allows them to be easily resealed between uses even if powder gets in the zipper. Pouches are also malleable, so if a powder does begin to clump in a pouch, you can easily break them apart by squeezing the bag. Jars obviously don't squeeze, so the clumps tend to get harder and harder over time in a jar vs a pouch.
More Eco-friendly
When thinking through new packaging the more eco-friendly the better. When comparing various options we came to the conclusion that although not recyclable, using a pouch will ultimately create significantly less material in landfills compared to other various packaging options.
Material | New Pouch | Glass Jar | Aluminum Jar | Plastic Jar |
Packaging Weight | 11 g | 280 g | 93 g | 56 g |
% Ending up in Landfill | 100% | 55.4% | 52.1% | 69.4% |
Landfill waste per product | 11 g | 155 g | 48 g | 39 g |
These numbers also, do not account for the carbon footprint of shipping all of these items. Of course the more breakable and heavy an item is (glass being the worst), the more fuel you will use in shipping the product and the more packaging you will need to ensure the product is not damaged during transit.